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Clearing the clouds

Prairielight offers services that help nonprofit leaders solve problems: Strategy, planning, and execution support for innovative fundraising and sustained engagement campaigns. 

Helping your team into a brighter future.

Why Prairielight stands out

Expert Fundraising Strategy

When you work with Prairielight, you get 20+ years of marketing and fundraising experience, deep understanding of audience motivations and behaviors, and excitement about the opportunity to connect your mission with your growing audience. Whether you are looking for ideation or execution, online or offline, a single channel or coordinated multi- or omnichannel campaign direction, we bring new ideas, energy, and optimism to your challenges.

Comprehensive Engagement Campaigns

We believe it’s not just what donors do for an organization, but the connection and value in belonging your organization gives back to your supporters that helps your donor base grow. If you’re looking to retain urgent-issue or emergency donors or working on building your sustainer giving program, we design comprehensive engagement campaigns that deepen supporters’ connection to your organization.

Support for Nonprofit Leaders

Prairielight offers a range of services, including strategic planning, campaign development, execution, and analysis, to help nonprofit leaders build out new channels or areas of focus, scale up existing programs, and manage staffing gaps. Experience includes digital and direct mail content creation, team leadership, and successful program management—including budgets and reporting up to executive leadership.

Ways Prairielight can help your organization

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Exploring effective strategies and lighting up insightful conversations on fundraising, marketing, and the world we share.

About

Get to know Prairielight

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Hi, I’m Darby. I started Prairielight in 2004, to provide marketing and communications services across a diverse set of industries, ranging from financial services to environmental advocacy. This consultancy has operated since then, with a break while I held a set of marketing and fundraising roles culminating as Senior Director of Mass Market Engagement for Mercy Corps, a global organization working in more than 40 countries to address urgent crises driven by the impacts of conflict and climate change. Now, twenty years after I began (and with three kids successfully through college), I’m excited to bring my breadth of experience back to Prairielight, with a focus on nonprofit fundraising and sustained engagement campaigns at all levels. 

If you're a nonprofit development & fundraising or consumer marketing leader looking for someone to help you think through your challenges, bring knowledge, vision, and optimism to the table, and help turn overload into well-defined strategy and cohesive action plans -- we should have a conversation!

Darby Scholl
Founder and owner, Prairielight
darby@prairielight.net

Let's talk

I'd like to hear about the work you're doing and chat about how Prairielight could help with the challenges you're facing. 

 

Would you like to be kept in the loop as Prairielight shares insights and strategies? All it takes is an email address, which won't be shared or sold.